America has developed a wide number of social innovations that have matured from novel experiments into best practices for healthy societies. We pioneered new approaches to charitable giving such as the community foundation. We developed national service into a standard rite for youth development. But in just a few short years, #GivingTuesday has emerged as a potent new model of online and offline engagement that was pioneered in our country but has taken root around the world.
Since it launched in 2012, #GivingTuesday has become a case study in community organizing in the 21st century. It follows the consumer traditions of Black Friday and Cyber Monday on the public calendar. But, unlike these commercial counterparts, #GivingTuesday offers a moment on the calendar to encourage Americans to reflect and give back. Some might choose to volunteer their talent, others might make charitable contributions and still others simply to connect with friends and loved ones. Through millions of online clicks and offline acts, we expect #GivingTuesday will take many forms, but all will be energized by a common impulse to make life better, especially for those in need.
Fonte: White House