Ed. note: This is cross-posted from the U.S. Small Business Administration. See the original post here.
Most Americans know Black Friday and Cyber Monday are big days for holiday shopping. But between the two is another important part of the holiday shopping season –Small Business Saturday, a day that is dedicated to supporting the small businesses that anchor our local communities and strengthen our economy.
From the Main Street shops to the high-tech startups, small businesses are the backbone of our economy and the cornerstones of a diverse and thriving marketplace. These businesses create two out of every three net new private sector jobs, and half of working Americans either own or work for a small business. By shopping small and supporting local business, we all have a role to play in giving millions of families the opportunity to achieve the American dream.
Small Business Saturday is a nation-wide initiative that bring Americans together to support these businesses, with the money you spend going right back into your local economy, and that’s important because we know that half of working Americans either own or work for a small business.
Started in 2010, Small Business Saturday has boosted holiday sales in Main Street businesses around the country. Last year, nearly 70 million people shopped small in their communities for an estimated $5.5 billion in sales to independently-owned small businesses. This year, we can do even more!
Fonte: White House