First Lady Michelle Obama, with Sesame Street Muppets Elmo and Rosita, makes a “Let’s Move!” announcement about marketing healthier foods to children, in the State Dining Room of the White House, Oct. 20, 2013. (Official White House Photo by Lawrence Jackson)
Ed. Note: This is cross-posted from the Let's Move! blog. You can see the original post here.
First Lady Michelle Obama was joined by Sesame Street’s Elmo and Rosita to announce that Sesame Workshop and the Produce Marketing Association (PMA) joined the Partnership for a Healthier America (PHA) in a two-year agreement to help promote fresh fruit and vegetable consumption to kids, making those healthy choices a little easier for busy parents and families to make. The agreement allows PMA’s community of growers, suppliers and retailers to utilize the strength and influence of the Sesame Street brand without a licensing fee, using characters like Big Bird, Elmo, Rosita and Abby Cadabby to help deliver messages about fresh fruits and vegetables. Sesame Street characters may be on produce in stores as early as mid-2014.
The announcement comes on the heels of the first ever White House Convening on Food Marketing to Children, during which Mrs. Obama called on stakeholders to leverage the power of marketing to promote healthy products and decrease the marketing of unhealthy products to kids.
Fonte: White House